Joy gave me a book for my Birthday Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon (back in February). I was doing well with the reading, but I haven’t quite finished it yet. I am on the last chapter. The book actually reads well and it is about Hello Kitty so it [...]
The Hello Kitty Book
June 15th, 2008 View Comments
Tags: book · branding · Cute · Hello Kitty · Kawaii · marketing · phenomenon · pop culture · Sanrio
