Hello Kitty Junkie

Happy 50th Anniversary Sanrio!

Happy 50th Anniversary Dr. Martens!

I finished reading through the Sanrio x Dr. Martens collaboration and waned to post the beautiful images, as well as all the info. I did see these beauties in person and OMK! Extremely kawaii! *___*

*Important Stuff*

1. September 1, 2010 = release date!
   
2. Will be available in select Dr. Marten stores, Sanrio shops & Nordstrom
3. Also available on drmartens.com & sanrio.com
4. $165 for the 1460 8-eye boot w/ all-over print *L-O-V-E*
5. 1460 8-eye boots with the 3D bow will retail for $135
6. Mary Jane styles will retail for $120

Here is the official press release that most of you have probably read by now…

SANRIO, Inc. & Dr. Martens Announce Collaboration
SANRIO, Inc. and Dr. Martens are teaming up for a new collaboration debuting this fall featuring SANRIO characters on super-exclusive limited editions of Dr. Martens 1460 8-eye boot and Mary Jane strap shoe.

The limited edition collection will hit stores beginning September 1st just in time to celebrate the 50th Anniversary of SANRIO and to continue Dr. Martens 50th Anniversary celebrations (which started on April 1st). This collaboration is the latest in SANRIO’s successful co-branding program, featuring contemporary fashions, accessories and lifestyle products by some of today’s most sought after designers and brands.

“Both SANRIO and Dr. Martens have made a global impact on fashion and culture for 50 years,” said Janet Hsu, President of SANRIO, Inc. “The timing of our collaboration couldn’t come at a more perfect time as we celebrate our anniversaries with a special, limited edition collection for our core fans. Taking inspiration from our iconic characters and blending signature elements of Dr. Martens, this collection is sure to be an instant, must-have item for collectors around the world.”

The exclusive limited offering will feature five styles including the signature Dr. Martens 1460 8-eye boot in a specially designed print that, for the first time ever, brings many of SANRIO’s iconic characters together. Fan favorites like Hello Kitty®, Chococat® and Keroppi® and beloved retro friends, Little Twin Stars®, My Melody® and Patty & JimmyTM are featured. Other styles include a signature Dr. Martens 1460 8-eye boot and Mary Jane strap shoes that, as a nod to global icon Hello Kitty®, sport a 3D bow on them. Each of the limited editions are available with either a white with blue outsole and red bow or black with pink outsole and pink bow.

All styles will be available in select Dr. Martens stores, SANRIO stores and Nordstrom, as well as drmartens.com & sanrio.com. The 1460 8-eye boot with the all-over print will retail for $165; the 1460 8-eye boots with the 3D bow and the Mary Jane styles will retail for $135 and $120 respectively.

The collection incorporates trademark Dr. Martens details like the grooved air-cushioned sole and heel loop. As an added touch, each pair of boots/shoes will include specially designed SANRIO x Dr. Martens packaging.

“Dr. Martens is glad to be collaborating on a 50th anniversary project with SANRIO. Hello Kitty adds a playful side to the tough, durable and timeless 1460 boot and Dr. Martens brings an edge to the beloved animated icon,” says Kimberly Barta, Vice President of Marketing, Dr. Martens.

EDITOR NOTES:
April 1st, 2010, marked the 50th Anniversary of the Dr. Martens boot. The 1460 boot was named after April 1st 1960, the day of the first production. For five decades this famous boot has been worn by the ordinary workers for whom it was designed, but also by rebels and non-conformists of all stripes. Always having been closely associated with music, Dr. Martens has enlisted ten contemporary bands and ten film directors to help celebrate its birthday. On April 1st, 2010, Dr. Martens began releasing contemporary takes on cult classic tracks, along with music videos by iconic and emerging directors.

SANRIO, the global lifestyle brand that was founded on the ‘small gift, big smile’ philosophy, is kicking off of their 50th Anniversary in August 2010. The year-long celebration will include the re-introduction of classic characters, new products featuring these characters, exciting co-branded collaborations and innovative retail promotions & partnerships. Throughout the year, a series of events will be held for Sanrio’s fans worldwide. Keep an eye on www.sanrio.com for updates on the Sanrio’s 50th anniversary.

About SANRIO
SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy – that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques.
For more information, please visit www.sanrio.com.

About Dr. Martens
Dr. Martens air-cushioned sole, designed by German inventor, Klaus Maertens, was the result of practical thinking; it was designed to meet the specific need of providing additional support and comfort for a broken foot.

The Dr. Martens boot, manufactured by R Griggs and Co, British boot makers, with its trademark yellow stitch, grooved sole and heel-loop, was a boot for workers; comfortable, durable and lightweight in comparison to its competitors at the time. Initially worn by postmen, policemen and everyday workers, the boots were adopted, customised and used as a tribal emblem by successive subcultures, decade after decade. The 1460 became an immediately recognisable, UK product classic.

The brand is still a family owned business; it is operating from the same location in Northamptonshire, England where the Griggs family first started their shoe manufacturing business in 1901. Dr. Martens also have a creative studio in London, offices in USA and Asia, and an extensive global distribution network.
www.drmartens.com

Domo arigato Dyann! *_____*

Tags:   anniversary · announcement · boots · collaboration · Cute · Doc Martens · Dr. Martens · exclusive · Hello Kitty · Kawaii · limited edition · mary janes · news · press release · Sanrio · Sanrio 50th · Sanrio 50th Anniversary · Sanrio x Dr Martens · shoes48 Comments