Sanrio Announces Expanded Relationship with MLB

Springtime means the baseball season is just about to get going… And for all the Junkies who adored the Hello Kitty x Dodgers partnership (which started a little while ago) — you are in luck! We will continue to get even more super cute merch and special kittilicious promo nights (mark your calendars for June 3rd and July 10th).

For all the Junkies who root for other teams — you are in luck too! Kitty-chan will be teaming up with ALL 30 MLB teams! Yippee! Let the cutest baseball season begin!

Sanrio Expands Relationship with MLB Properties for 2014 Season

Sanrio Expands Relationship with MLB Properties for 2014 Season

Sanrio Expands Relationship with MLB Properties for 2014 Season

Check out the official press release below:

Sanrio, Inc., best known for global pop icon Hello Kitty, has expanded its Major League Baseball-themed collection for the 2014 baseball season to highlight all 30 MLB teams. The expanded collaboration, which will build upon the Los Angeles Angels of Anaheim, Los Angeles Dodgers and San Diego Padres themed collections introduced in 2013, will launch on Opening Day and bring a wide offering of MLB-themed Hello Kitty merchandise to baseball fans across the country.

Beginning on Opening Day of the 2014 season, MLB-themed Hello Kitty products will be available at the in-stadium stores of all 30 MLB teams, select mass retailers, sporting good and specialty stores and  Merchandise will include a variety of souvenirs and fan accessories, from collectible Hello Kitty team baseballs, pins, key chains, magnets and plush, to cell phone covers, bags, throws and much more, with MLB-themed apparel also available. Select items will be available later this Spring at and select Sanrio Boutique Stores.

“Major League Baseball and Hello Kitty both have an avid, passionate fan base,” said David Marchi, Sr. Director of Brand Management and Marketing at Sanrio, Inc. “Our new relationship with MLB offers fans a wide selection of products and invites them to show their team spirit as well as their love for Hello Kitty.”

“Season after season, we look for new and creative ways to expand our offerings to reach specific fans, so teaming up with an iconic brand like Hello Kitty gives our fans a fun new way to support their favorite team,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball.  “The Hello Kitty brand appeals to a younger audience in a way that we’ve never done before, targeting a teen and tween based female demographic with a full lineup of offerings spanning from souvenirs to merchandise just in time for the start of the 2014 season.”

Stemming from the overwhelming popularity of the Hello Kitty promotions at Dodger Stadium in 2012 and 2013, Hello Kitty will make additional special game time appearances with the Los Angeles Dodgers, San Francisco Giants, and New York Yankees this season, with potential for additional appearances with participating teams. A limited number of Hello Kitty gifts will be available on a first come, first served basis with a purchase of a game ticket. Special appearances and promotions for each stadium are scheduled for:

  • Los Angeles Dodgers at Dodger Stadium – June 3rdHello Kitty mini bobble head gift
  • San Francisco Giants at AT&T Park – June 8thHello Kitty plush gift
  • Los Angeles Dodgers at Dodger Stadium – July 10thHello Kitty travel mug gift
  • New York Yankees at Yankee Stadium – August 24thHello Kitty bobble head gift

About Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who celebrates her 40th Anniversary this year. Home to many endearing characters including ChococatMy MelodyBadtz-Maru and Keroppi, Sanrio was founded on the ‘small gift, big smile’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences.  Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. For more information please visit and

About Major League Baseball Properties
The Major League Baseball Clubs formed Major League Baseball Properties (MLBP) in 1966 as the Clubs’ agent for marketing and trademark licensing and protection. Major League Baseball Properties is responsible for managing consumer licensing activities, developing national advertising campaigns, cultivating sponsorship opportunities with major consumer brands and corporations, growing the game and the business of baseball outside the United States and creating national marketing programs in conjunction with Clubs, broadcast rights holders and national sponsors. MLBP also operates a full-service video and audio production unit (Major League Baseball Productions), a publishing division and stock photo licensing agency, and manages logistics for the All-Star Game and World Series as well as all other special events. For more information on Major League Baseball, log on to

Welcome to Neon Lights: Hello Kitty Tokyo Pop Collection Exclusively at Sephora

Hello Kitty returns with a new spring collection inspired by tales from her escapades in Tokyo. Welcome to the neon lights and popping brights of Hello Kitty’s latest collection Tokyo Pop. No color is safe from electrification.

Sephora introduces the Hello Kitty Tokyo Pop Collection:

This video is darling! It’s a fun Hello Kitty lifestyle video that features some kawaii friends that I know — Jamie, Stephiee, Julie Doll, Sandy Bear, Chrissa, Robyn, etc and it was shot at JapanLA and Little Tokyo! Also, did you see all the JapanLA Clothing Co for Hello Kitty apparel!? @___@

Anyway, Sephora put up the beautiful products from the Hello Kitty Tokyo Pop Collection and here are the images… Some of these items are available online already — but the official launch date is March 2013!

Hello Kitty Tokyo Pop Eyeshadow Palette – $45

Sephora introduces the Hello Kitty Tokyo Pop Collection

Sephora introduces the Hello Kitty Tokyo Pop Collection

Sephora introduces the Hello Kitty Tokyo Pop Collection

Hello Kitty Tokyo Pop Mirror – $20

Sephora introduces the Hello Kitty Tokyo Pop Collection

Hello Kitty Tokyo Pop Liquid Nail Art – $10 — Awesome colors!

Sephora introduces the Hello Kitty Tokyo Pop Collection

Hello Kitty Tokyo Pop Brush Cup – $24

Sephora introduces the Hello Kitty Tokyo Pop Collection

Hello Kitty Tokyo Pop Paddle Brush – $30

Sephora introduces the Hello Kitty Tokyo Pop Collection

Hello Kitty Tokyo Pop Wide Tooth Comb – $12

Sephora introduces the Hello Kitty Tokyo Pop Collection

Hello Kitty Supercute Hair Bows – $10

Sephora introduces the Hello Kitty Tokyo Pop Collection

Hello Kitty Tokyo Pop Nail Files – $10

Sephora introduces the Hello Kitty Tokyo Pop Collection

The Hello Kitty Tokyo Pop collection will be available at a Sephora location near you and online at in early March  (although some items are already available for purchase)! I know I cannot wait to see these items in person! *___*

Forever 21 x Hello Kitty Girls Spring 2012 Collection

Hello Kitty is at it again with Forever 21… And this time, they’ve got something for the girls! Check out the Spring 2012 lookbook:

SO cute! The new collection ranges from $8.90 – $19.90 USD and it looks like items are already available for purchase online!!

The Hello Kitty Hooded Jacket is super cute! I would totally wear this! n__n Look at the pocket detail — Joey is peeking out!

Kitty is wearing a cute pair of heart shaped sunglasses — printed in metallic ink!

And it also comes in red!

Hello Kitty Striped Dress — I wish I could see the bow detail in back better! I am guessing it is very cute tho. n_~

Shimmering Hello Kitty Top — yay for glitter ink!

Striped Hello Kitty Top — stripes are definitely *in* for this Spring!

Ruffled Hello Kitty Top — like the Hello Kitty head motif allover pattern in the background + the ruffled sleeves, of course!

Hello Kitty Burnout Top — like the kawaii graphic and the how the burnout fabric hangs when you wear it (I would get this one too if it came in my size)…

BFF Hello Kitty Top in neon yellow! @___@ I love the knotted racerback… This is so purrr-fect for Spring/Summer!

Also available in eggplant!

Hello Kitty BFF Tee

Rhinestones Hello Kitty Romper

Hello Kitty Burnout Tee — Love the aqua color of the fabric on this one… And this high-low hemline is such a trendy style… Also — can’t forget about the graphic! Kitty-chan is SO freakin’ adorable when her proportions are exaggerated — look at how big her head is! *L-O-V-E* n_~

Hello Kitty Tee

Athletic Hello Kitty Tank– the printed neck label is even *adorbs*

What Makes Me Smile Tee

Striped Hello Kitty Tote comes with a cute coin purse that hooks on the side…

Hello Kitty Tote

Hello Kitty Print Tote — my fave design of the tote bags!

Shop Forever 21 x Hello Kitty Girls Spring 2012 Collection here.

Hmmm… I wonder when the next collection will be released… =^_^=

Sephora Hello Kitty Mon Amor Collection

Seems to me like *love is in the air* with the latest Hello Kitty beauty products from Sephora! And guess what else? This collection has arrived in purrr-fect time for Valentine’s Day! The theme of Hello Kitty Mon Amour collection is delightful and whimsical!

Oooh-la-la! I also love that Kitty-chan travels to über romantic Paris! The packaging design is very light and airy — very fitting for Springtime… And the color palette for the cosmetics seems light and airy as well with all the pastels and floral tones…

Paris in the springtime is the stuff of daydreams—so what better time for the jet-setting Hello Kitty to embark on a romantic holiday. The Hello Kitty Mon Amour collection invites you to lose yourself in the delicious macaroon-inspired pastels, all encased in the most charming, whimsical packaging featuring fanciful illustrations of Parisian landmarks….from Paris with love.

via Hello Kitty Mon Amour collection

Mon Amour Brush Set — this brush set is *always* one of the cutest items in each collection! *ALWAYS* n_~

I like the iridescent/pearlescent finish on Kitty-chan a lot!

Mon Amour Compact Mirror — the Parisienne inspired illustration is lovely…

Parisienne Palette has four harmonious Charmmy eye shadows and an extra large blush. The colors look good for both daytime and going out looks.

Hello Kitty Mon Amour Palette — very cute + fun + whimsical packaging! A good variety of eye shadows so you won’t get stuck with one color! n__n

Mon Amour Makeup Bag looks pretty sexy! The bag material looks kinda like satin! I love the baby pink/white stripes and the gold line drawings!! The gold trims are *fab* — Hello Kitty face charm and bow zipper detail!

I want the Nail Clipper — but I believe it is *too cute* to actually use! n_~

The lovely illustration featured on the Mon Amour Nail File Set totally reminds me of Madeline!

Kawaii Nail Art Stickers

Kawaii, neh? n___n

You can order your faves (or direct your significant other) here: Hello Kitty Mon Amour collection

Hello Kitty Gets Its First Ever Italian High-End Fashion Brand with The Launch of Pynkiss Spring/Summer 2012 Collection

Have you heard of Pynkiss?

Pynkiss is an aspirational high end lifestyle brand offering designer fashions to babies and children, teens and women. Aimed at the quality-conscious, cosmopolitan, label-loving fashionistas, Pynkiss is a genuine member of the Hello Kitty family of brands. With a nique, one-off license from the Hello Kitty creators Pynkiss produces high quality and elegant designs in clothing, accessories, shoes and luggage – a total look for all age groups.

Here is the official press release for their collection featuring Hello Kitty — due out in Spring 2012:

23rd September 2011, Milan. Over the years Hello Kitty’s style has flourished and matured into a global brand with avid followers all over the world. Now, Hello Kitty has a stylish new look – Pynkiss.

Designed in Milan by top Italian designers this high-end collection exudes sophistication, is contemporary and bold, stylish and cheeky, new and exciting, yet still authentically Hello Kitty. This is a true designer collection and is aimed at those looking for quality, along with cutting edge design and high class fashion. Pynkiss is designed for the fashion and quality conscious, from babies to teens and on to mums – a total look for all generations!

Pynkiss will launch during Milan Fashion week 2011, with a collection of over 200 head turning designs, many of which will be finely appliquéd with crystals, beads and sequins and hand- stitched and finished in Milan. The Pynkiss design team created a variety of looks and versatile collections to suit all tastes, ages and styles; regardless of age, no matter what your mood, wherever you may be and whatever you are doing.

The Spring/Summer 2012 collection’s main theme is inspired by the soft tones of the world famous Italian ice cream, while creating the epitome of all cool things by mixing fruity colours and pastel shades. This coupled with the use of soft and comfortable fabrics featuring feminine and exquisite patterns, adds to the uniqueness of the collection.  Every garment is a like a piece of jewellery, embellished with rhinestones and precious, hand-stitched details for a vibrant and shimmering look. All the designs are hand-drawn to give the Pynkiss collection its own unique and inimitable style and its colours and detailed appliqué is set to become a staple in any fashionista’s wardrobe over the coming months. Further inspiration has been provided by the colours of the Italian Rivera, seaside villages and Paris’ iconic Moulin Rouge. Key pieces in the adult range with cost between €100 (£95 UK or $150 USD) to €200 ( £190 UK or $300 USD), with T-shirts starting off at €30 (£28UK or $45 USD).

Pynkiss’ design studios are located in the very heart of Milan and the design team is made up of a creative and skilled group of people with diverse backgrounds, from stylists to graphic designers. The design team is lead by Monica Ricci, who has previously specialised in fashion accessories and over the years has honed her skills as a seasoned designer at many recognised designer labels, from the high street to high fashion, including:  Cartorama, Panini, Gut, Refrigue, MBC, Patrizia Pepe and Sanrio.

The Pynkiss collections will be unveiled as soon as its first 10 stores open in January 2012 across the Middle East and Asia Pacific. Concessions will be at leading global department stores and retails including, but not limited to: Bloomingdales, Galeries Lafayette, and high end independent retailers around the world.

As the seasons evolve, so will Pynkiss with the addition of accessories, bags and limited edition exclusive pieces; so regardless of age, no matter what your mood, wherever you maybe and whatever you are doing, you’ll find it all at Pynkiss – For All your Pynkiss life.

Here are photos of the line + from their debut fashion show… Enjoy! n__n

Runway photos…


Online Lookbook…


For more info, stay tuned to Pynkiss and like them on FB. n_~

Hello Kitty Seasons for Wii

Waaa! Kawaii, neh!? I am sure many of you already know about the new Hello Kitty game for Wii, but did you get to view the trailer yet!? It is too much cuteness (I had to watch it a few times already)… @___@

Looks like a very cute game to play with your friends — I am already planning on taking the game over to my (non-Hello Kitty) friends Joy AND Jessica’s place so we can play together! n___n

Here is the official press release:

It’s the most wonderful time of the year: The highly-anticipated Hello Kitty® Seasons is available in North America. Brought to you by Sanrio Digital and video game publisher Zoo Entertainment, Inc (NASDAQ: ZOOG), Hello Kitty Seasons is the first-ever Hello Kitty title for Nintendo Wii™, featuring fun and innovative gameplay that changes with the turning of the seasons. Whether diving into spring cleaning, dishing up ice cream to friends in hot summer weather, picking pumpkins during the brisk fall harvest or keeping friends warm with hot cocoa in the chilly winter, each new season brings a unique look and fresh challenges to Hello Kitty fans.

“Hello Kitty Seasons brings Sanrio Digital into the next phase of Hello Kitty’s video gaming legacy,” said Robert Ferrari, vice president of publishing and business development, Sanrio Digital. “We’re continuing to move into new gaming territories, and as the first Hello Kitty game for the Nintendo Wii, this is an exciting step in a new direction for us and our fans.”

Hello Kitty Seasons is the latest adventure for Hello Kitty and other Sanrio characters. Players take part in an adventure through which they help develop a whimsical, colorful village while participating in exciting quests while the seasons change right before their eyes. Hello Kitty fans of all ages can unlock items to customize their avatar, upgrade their town and collect in-game items including clothing and accessories as they progress through the game. Players will be guided on missions and minigames by beloved Sanrio® characters including Hello Kitty®, My Melody®, Keroppi®, Badtz-Maru®, Little Twin Stars®, Chococat® and others.

“As many of Hello Kitty’s fans love to play games on the Nintendo Wii, we’re proud to play a part in bringing this unparalleled interactive experience to consumers in partnership with Sanrio Digital,” said Mark Seremet, CEO, Zoo Games. “Hello Kitty Seasons puts fans into the magical realm of Sanrio to play a number of beloved outdoor activities. The creative mini-games featured in Hello Kitty Seasons may even inspire new seasonal traditions for families and friends.”

Rated “E” for Everyone, Hello Kitty Seasons is available at retailers across the U.S. and Canada for Nintendo Wii with a MSRP of $29.99…

This is for sure on my Holiday wish list this year! The best deal I was able to scope out online was Hello Kitty Seasons for Wii on Amazon which is currently available at $28.99 AND this item ships for FREE with Super Saver Shipping.

If anybody has played this game already, please let me know how much you like it! Leave me a comment, message me on Hello Kitty Junkies, send me a tweet, post on the FB wall, whatever you like! n_~

Hello Kitty Loves Cherry Blossoms

I had an extra *lovely* weekend… Filled with nice Cali sunshine, old friends, new friends, happiness, cherry blossoms, delicious brunch, hike in the hills… And most importantly, Hello Kitty! n_~

On Saturday, I went to Lake Balboa with some friends to view the cherry blossoms. So beautiful! If you live in the valley area, it is worth checking out. Have a little picnic with loved ones and enjoy the beginning of Spring! I also visited Target when I was informed that new plushies were available — and you know I just HAD TO bring them along! n_n

Egg Kitty and Bunny Kitty love the pink cherry blossoms!

So does pink bunny Kitty!

How did you Junkies spend the beginning of Spring?

Spring Has Sprung, Kitty Style!

Aren’t they adorable!? Sanrio says you too can “wake up smiling with this special Hello Kitty alarm clock!” And it is direct from Japan! Now, if they could only bring the price down…

Hello Kitty Alarm Clocks:  Chick and Pig

Anyway, it is still cute — I really dig the yellow chickie.